◈ TRADEMARKS
Startups, Patents, and Trademarks
BY SEAN LYNCH · OCTOBER 2, 2025
A startup usually has two distinct things worth protecting: the technology behind the product, and the brand customers use to find it. Patents and trademarks address those separately, and an early-stage company benefits from thinking about both as part of one strategy rather than as afterthoughts handled later.
Lynch LLP works with founders across Southern California and beyond on building patents and trademarks into a coherent IP plan — sequenced and scoped to the business. What the right mix and timing are depends on the company's products and goals.