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◈ PRACTICE / TRADEMARKS

Trademarks
that protect
and grow.

Your brand is one of your most valuable assets. We help companies clear, register, and enforce trademarks so you can expand with confidence in the U.S. and worldwide.

// HOW WE DELIVER
ApproachStrategy before filings
Word mark first?Usually — yes
InternationalMadrid · Paris · Direct
Free consultYes — for trademarks
WHY LYNCHSERVICESPROCESSINDUSTRIESFAQ
// 01 / WHY LYNCH

Five reasons companies choose us.

From house brands to product lines and sub-brands, we develop a filing roadmap with classes-of-goods strategy and regional priorities that track product launches and marketing plans.

◈ 01
Strategy before filings
We review your products and services — present and future — to develop an optimized trademark filing strategy across house brands, product lines, and sub-brands.
◈ 02
Search & clearance depth
Knockout and full searches with plain-English risk reviews, so legal, marketing, and leadership can decide branding priorities together.
◈ 03
Filing accuracy and speed
We prepare applications to reduce office-action risk, and we follow through on questions from the USPTO.
◈ 04
Enforcement that scales
Marketplace takedowns, cease-and-desists, TTAB oppositions and cancellations, and Customs recordation — designed to deter copycats without derailing the business.
◈ 05
International, simplified
Madrid Protocol, Paris Convention, and direct national filings coordinated through trusted local counsel.
// 02 / WHAT WE OFFER

End-to-end trademark services.

◈ 01
Search & Clearance
  • —Knockout and comprehensive searches
  • —U.S. and key foreign markets
  • —Likelihood-of-confusion analysis
  • —Filing-risk assessment
◈ 02
U.S. Filings (USPTO)
  • —Identification drafting and class strategy
  • —Specimens and use evidence
  • —Office-action responses
  • —Statements of use, maintenance, renewals
◈ 03
International Protection
  • —Madrid Protocol applications
  • —Paris Convention and direct national filings
  • —Portfolio alignment with distribution and marketplaces
◈ 04
Brand Enforcement & Disputes
  • —Online takedowns and domain policing
  • —Customs recordation
  • —TTAB oppositions and cancellations
  • —Cease-and-desist drafting and responses
◈ 05
Mark Selection & Use
  • —Word-mark vs. logo strategy
  • —Branding consistency and usage coaching
  • —Logo ownership and copyright coordination
// 03 / HOW WE WORK TOGETHER

Five phases
from naming to global scale.

01
Brand & Filing Blueprint
Audit current marks, define classes, chart U.S. and international priorities, align timing with launches.
02
Clear & File
Run searches, advise on risk, file the right applications — word marks, logos, trade dress where appropriate.
03
Prosecute & Maintain
Handle office actions, Statements of Use, and renewals. Manage specimens and use requirements.
04
Police & Enforce
Monitoring, takedowns, TTAB actions, and pragmatic agreements that keep business moving.
05
Scale Internationally
Madrid and Paris filings synchronized with new markets and channels.
// 04 / INDUSTRIES WE SUPPORT

Brands we've built around.

And many more — these are where most of our trademark work lives.

Software, AI/ML, and platforms01
Medical devices & life sciences02
Consumer products, beauty & cosmetics03
Industrial & off-road hardware04
Gaming, media, and e-commerce05
// 05 / FAQ

Common questions.

Do we really need a search before filing?
01
Searching before filing is not mandatory, but a comprehensive search can reduce the risk of USPTO refusals and costly rebrands.
How do word mark and logo filings compare?
02
A word mark protects the brand name across stylings; a logo mark protects a specific visual treatment. Lynch LLP weighs that trade-off with each client as part of trademark portfolio strategy.
How fast can we get on file?
03
Once clearance is complete and goods/services language is finalized, we can file promptly and then manage prosecution and maintenance.
Can you help internationally?
04
Yes. We regularly file internationally via the Madrid Protocol and via Paris Convention/direct filings, selecting countries based on channel and expansion plans.
Do you offer consultations?
05
Yes — we offer free consultations for trademark registrations.
// PORTFOLIO STRATEGIES

Every portfolio strategy includes trademark coverage — at least one wordmark on Conservative, wordmark plus logo on Targeted and Aggressive. Trademark consultations are free regardless of which tier fits.

THREE PORTFOLIO STRATEGIES →FREE TRADEMARK CONSULT →
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// FAQ

Frequently asked questions about trademarks.

  • What's the difference between TM, ®, and SM?
    TM and SM signal a claim of rights in a mark for goods and services even without a federal registration; ® is used with marks actually registered with the U.S. Patent and Trademark Office. Using the right notice at the right stage matters, and Lynch LLP advises on which one applies as a brand's registration matures.
  • Do we need to register our trademark?
    Federal registration isn't required to have rights in a mark, but it materially strengthens them and widens the options available in a dispute. Unregistered rights are narrower in ways that become a real constraint as a business grows into new geography and channels. Lynch LLP weighs the cost of registration against that exposure for each mark.
  • How long does USPTO trademark registration take?
    Timelines vary with the application basis and whether office actions or oppositions arise; use-based and intent-to-use applications follow different paths to registration. Lynch LLP monitors examination, responds to office actions, and manages the post-allowance steps so the process keeps moving.
  • What is the Madrid Protocol?
    The Madrid Protocol lets a U.S. trademark owner file a single application through WIPO and designate member jurisdictions for protection, using a U.S. application or registration as the base. It simplifies multi-country filing and centralizes maintenance, but each designated office still examines under its own law, so it isn't an automatic worldwide registration. Lynch LLP coordinates Madrid filings alongside direct filings where the strategy calls for it.
  • What is a trademark opposition?
    An opposition is a TTAB proceeding where a third party challenges a trademark application during the publication window. It's a litigation-style proceeding with pleadings, discovery, and briefing — it can be settled, withdrawn, or fully tried. Lynch LLP handles both offensive and defensive TTAB practice and pairs it with prosecution strategy where appropriate.
  • Can we trademark a slogan or color?
    Slogans and non-traditional marks like color can be protectable, but they're harder and usually need an evidentiary record built over time. Lynch LLP advises on filing posture and the record needed to pursue non-traditional marks rather than treating them as routine filings.